Black Friday was a story of rare, pitiable fights in American retail just three years ago, when viewed from here in the UK.
Two years ago it remained an all American story.
A year ago it caught on a little in half a dozen British high streets, but was already strong and prevalent on line.
This year and today, it was in absolute full swing. Almost every retailer had some sort of offer, with 20, 30, 40 and even 50% off everything, right across the high street and into the coming weekend. Full-on POS and window posters too, and appropriate staffing levels, in this orgy before Christmas and coinciding with pay day for most.
I worked Black Friday in Cheltenham, hardly renowned for vulgarity, and yet the streets were full and the elbowing, grasping disposition was there. These well to do pictures are all within 100 yards of each other on The Promenade at Cheltenham, and even there the buying was forceful.
Elsewhere in the UK (north London and the north west), fighting, police intervention and vulgarity seemed present all day.
What is it all about?